Sports
have long provided viewers with a sense of their own special importance as privileged
spectators. US media is now perfecting a meld of militarism, patriotism, manipulative
propaganda and team-identified obsession for its special spectators. Any remaining
traditional boundaries between commercial, commentary and actual sport have been
blurred into oblivion. To wit – The Super Bowl Telecast of 2002. Goebbels would
have been proud. Before the game the undead presidents and Nancy Reagan read
poetry in praise of Lincoln accompanied by a live symphonic performance of Copland’s
hollywoody brassy work. Offensive and defensive players for both football teams
received high-tech video introductions by saluting soldiers in full dress uniform.
Soldiers would morph into the players they were introducing as military uniforms
became NFL uniforms. Also gracing the broadcast – live shots of troops behaving
like rowdy idiots in Kandahar, Afghanistan. At half-time Bono literally wrapped
himself in the flag and sang Street With No Name and other U-2 hits as the names
of the Dead from 9/11 were laser-projected on a rising Star Wars curtain of light
behind. Sir Paul McCartney proved that Paul was/is dead by putting
in his three cents and singing A Hard Day’s Night with Ex-Quarterback/commentator
Terry Bradshaw. The New England Patriots wearing super red-white-and-blue colonial
soldier helmet insignia won an exciting game in the last second. Red White and
Blue Confetti was sprayed everywhere. Also prominently mentioned in the commentary
were stadium-wide facial recognition surveillance via fiberoptics, and a total
lockdown of surrounding airspace and waterways. Two thirty second spots of US
Govt. sponsored ads stated an undocumented connection between drug money and terrorism,
providing the last trimmings for a truly frightening media event. The office
of National Drug Control Policy designed the ads for $3.2 million.